Three Ways to Advertise Your Small Business
This entry was posted on January 30, 2015.
As a small business owner, you rely on advertising to get the word out and let people know about your company. With so much competition, it’s easy to go unnoticed if you don’t find ways to draw attention to your business but that can be difficult when your funds are limited.
Small businesses simply can’t spend thousands on ads to gain recognition like larger corporations do. However, there are ways to advertise your small business that will get you the attention you need without draining the bank account.
Advertise Your Small Business Using Social Media
Social media is thriving and all types of businesses are using it to draw attention to their company. Social media puts you in direct contact with your customers. You can share information about your business in a way that is interesting to consumers.
People don’t pay as much attention to ads as they once did but they enjoy leaning more about the personal side of businesses. That is why using a social platform like Twitter, Facebook or Instagram is so effective.
However, it’s vital that you make a good impression on your customers so you do have to be careful how you use them. If you don’t have any experience using social media platforms for business, it would be wise to seek the help of a professional.
Use Logo Floor Mats
Another excellent way to advertise your small business is to use logo floor mats at all of your physical locations. It may seem like a small thing but these mats have the potential to make a big impact. They help build brand recognition through repetition. When customers see your logo as they enter your place of business, throughout the facility and again when they leave, it helps them to remember you.
We provide custom logo mats here at Floor Mat Systems and our Waterhog logo indoor/outdoor floor mats are an excellent choice for entrances. The super absorbent polypropylene surface and rubber-molded borders are designed to keep debris and moisture off the floor.
Using quality floor mats will also keep customers safe when visiting your facility by reducing the risks of slip and fall accidents. Showing that you care about the safety of your customers will help build a positive image for your company so logo floor mats serve multiple purposes.
Take Advantage of Promotional Items
Giving away promotional items is an old marketing technique but it’s one that stills works great today. People love getting free gifts and they enjoy carrying them around with them and showing them off to others. One of the greatest things about promotional items is that you don’t have to give away some extravagant gift to get attention. You simply need to choose a quality item that people actually use.
For example, a hardware store could give away promotional rulers. This is something that your customers would use and enjoy. Other items that can gain businesses a lot of attention include lighters, mugs, mouse pads, T-shirts and hats.
Using social media, logo mats and giving away promotional items are simple ways that small businesses can make a huge impact on consumers. They can help you compete with other businesses in your industry while staying within your budget.