Promote Your Business with Outdoor Mats
This entry was posted on May 10, 2013.
A very important part of running a business is advertising. You need to spread the word about your business and find ways to help consumers remember you. One simple but very effective way to do this is with outdoor mats. Many business owners don’t realize just how effective placing commercial door mats outside your facility can be and so they miss out a great opportunity to advertise their business. Here are some great reasons to promote your business with outdoor mats.
It Builds Brand Recognition
They help to build brand recognition by making it easier for customers to remember your name. Repetition is the key here. People tend to remember things they see repeatedly. When the first thing they see as they enter your facility is your brand name and logo, it helps to instill this image into their thoughts and they remember you better. As a result, they recognize your brand whenever and wherever they see it. They’ll remember the service and experience they have every time they enter your facility and this helps to encourage repeat business.
It Builds Up Your Company Image
Using outdoor mats can help to build up your company image by showing that you care for the safety of your customers. An outdoor floor mat is designed to catch some of the dirt and debris on the bottom of the shoes of anyone that enters your facility, which shows that you want to maintain a clean establishment for your customers.
In addition, outdoor and indoor mats work together to help reduce the amount of water that enters your facility, which helps to keep the floor from getting slippery. In turn, this helps to reduce the risk for falls that could cause injury to your visitors. Competition is tough for any business so consumers have a choice where to go and who to do business with. Showing consumers that you care about their health and well-being encourages them to choose your company because they know you truly do appreciate their business.
Small Gestures Make Big Impressions
While using indoor mats and outdoor entrance mats may seem like a small thing, sometimes small gestures make big impressions. Consumers are not always looking for a big neon sign pointing them in your direction. The small things that you do to show you value and appreciate their business will mean more to consumers than you can imagine. Entrance mats qualify as one of these small gestures because you use them to help protect the health and well-being of your customers.
Why They Work As a Promotional Tool
Floor mats create a visual appearance that customers remember. In other words, they make an impression! It’s one of the first things that visitors will see when they’re near your facility. Therefore, placing a logo mat outside of your business will help consumers remember you, when they think about the products or services your company offers.
Using outdoor mats as a promotion tool is a great idea that can help get your business notice. In addition to keeping the dirt and water off the floor to help keep your facility clean and customers safer, they have a very useful marketing value that should not be overlooked.
We have a wide variety of outdoor and indoor floor mats that will help promote your business. Check it out today and let us know if you have any questions.