Tips for Creating Custom-Made Logo Floor Mats
This entry was posted on December 4, 2013.
Custom logo floor mats make a great investment for any business and they serve multiple functions. They keep your establishment cleaner, help to prevent slip and fall accidents and they help to create a friendly and welcoming environment for your visitors.
You can use logo floor mats to reinforce your company’s brand name because the logo or slogan you choose is the first and last thing visitors see when entering and leaving your establishment. They are essentially a form of free advertisement with the potential to make a lasting impression. Therefore, it’s important to put some time and thought into your design. You need to create something that truly represents your business and the following tips can help.
Determine the Placement of the Floor Mats
The placement of your custom-made logo floor mats will have a direct affect on the design. Therefore, it has to be determined before you create the design to ensure the logo or the slogan you use is positioned correctly. When your guests walk in, you want the design to appear in an upright position, not sideways. The horizontal position is referred to as the landscape orientation and the vertical position is called the portrait orientation. When creating your design, consider the orientation of the floor mat first, so you can position the design correctly.
Keep It Simple
Visitors will only have a few seconds to glance at the mats as they go in and out of your facility, so you need a design that can make a good impression on your clients quickly. A simple logo design with vivid colors usually works the best because they are easier to focus on than complicated designs and visitors will be more likely to remember it.
The color scheme should match your business colors to maintain consistency because this will help visitors associate the design slogan or logo with your company. It’s also important to choose contrasting colors to make sure your design stands out from the background so it will be easy to see.
Choose the Right Size and Shape
Take a few minutes to measure the areas where you plan to put your custom logo mats. The mat’s size and shape should fit the area and look like it belongs there instead of giving the impression it’s out of place. Oversized or undersized floor mats will also take away from the overall effect, making them look awkward and out of place. When it comes to shapes, some of your options include rectangle, octagon, hexagon and semi-circles so consider your choices carefully.
Using custom-made logo floor mats is a great marketing strategy that will help build brand awareness and make a good impression on customers as soon as they walk in. They’ll also help to make your establishment a safer place for your visitors by reducing the risk of slip and fall accidents. Determining the orientation of the mats, choosing a simple design and purchasing the right size and shape for the environment, will all help to ensure your custom-made logo floor mats are well suited for your business.